A fact believed in the jewelry market is that most of the jewelry consumed in India comes from Rajkot. Similarly, Imitation jewelry has also gained the same reputation. Imitation jewelry is also characterized by a large variety. Further, there are specialists for each variety.

There are many players in the sector in Rajkot and work at different levels in the supply chain and in different specializations. Though this sector is highly unorganized, we have strong tie-ups with many of the best-organized business groups. Our network pretty much covers all the variety that can be demanded, at various price points.